Meet William — Your Go-To Bookkeeper
William | Co-Founder | Bookkeeping Boss
William isn’t just any bookkeeper — he’s a problem solver who loves tackling challenges, whether they’re mechanical, operational, or financial. He keeps your numbers neat, BAS-compliant, and stress-free, all under accountant supervision. Outside of work, he’s a bookworm and a 3D puzzle enthusiast — always up for a challenge.
Tradie Experience
William is a qualified mechanic with over 15 years’ experience servicing heavy diesel machinery. He’s worked on forklifts, bobcats, excavators, trucks, and more, and brings a deep understanding of the hands-on trade world:
Mechanic & trades background: Qualified mechanic specialising in servicing heavy diesel machinery
Company experience: He’s worked on-site with big names like Port of Portland, Alcoa, G2 Ocean, and Qube Ports, often solo, often with their crews, fixing, moving, and making everything run. If it’s mechanical, he’s on it.
Equipment & machinery experience: Forklifts, bobcats, excavators, trucks, boom lifts, tractors, container deliveries, light towers, tow trucks, scrap car pickups – for Victoria Police
Licences & tickets: Truck licence, Forklift, Dozer, Bobcat, Excavator, Elevated Work Platforms, Intermediate Rigging
Core skills: Machinery servicing, equipment tracking, managing on-site operations, problem-solving, team coordination
William’s hands-on mechanic experience means he knows what it takes to get things running smoothly, and he brings the same attention to detail and problem-solving mindset to bookkeeping.
eCommerce & Bookkeeping Experience
Alongside his tradie background, William and his sweetheart Caitlin, have run their own online business for 6+ years, selling both retail and wholesale, in Australia and worldwide:
Platforms & software: Shopify, QuickBooks, Stripe, Wise, PayPal, Afterpay, Zip Pay, Etsy, eBay, Whola, Faire, Fieldfolio, Andisor, Trada, Tradesquare, Makarto, Square
International manufacturing: Worked with manufacturers in Bali, India, Morocco, Thailand, and China
Freight & logistics: Coordinated international sea freight, air freight via DHL & FedEx, and multiple freight forwarders/logistics agencies
Inventory & wholesale management: Stock tracking, supplier payments, line sheets, creating digital lookbooks, onboarding new wholesale stockists and picking, packing & dispatching orders.
Marketing & advertising: Ran Google, Facebook, and Instagram advertising in-house, as well as occasionally working with social media advertising agencies. Product photoshoots, social media content, influencer marketing, SEO content, promotions, email marketing, exhibiting at trade shows – AGHA / Reed Gift Fair Melbourne.
Teamwork: Coordinated and collaborated with large teams of sales agents and agencies to manage wholesale and retail operations smoothly
Bookkeeping: Tracked sales, expenses, multi-currency payments, cash flow, and budgets across platforms, ensuring accuracy and compliance
Bookkeeping Qualifications
Cert IV in Accounting & Bookkeeping — officially trained to make sense of the numbers so you don’t have to
BAS Agent in Training — logging 1,000 supervised hours under an accountant and registered BAS Agent, sharpening his skills to become a fully qualified Bas agent himself!✅
Compliant & thorough — keeping on top of the rules, regulations, and all the boring-but-important stuff so your books are always in tip-top shape
Why William stands out:
Combines hands-on mechanic experience with real-world online business knowledge
Loves solving problems — mechanical, operational, or financial
Qualified, experienced, and slightly obsessed with keeping systems tidy
Works remotely from south west Victoria, along the great ocean road, Australia, providing virtual bookkeeping support for all businesses nationwide.