Renovation and Building Construction Tips and News
What tradie blogging should be
A thoughtful, deliberate blogging strategy can help you nurture customer relationships, generate recurring inbound traffic, and give you a way to promote new products and services while building your brand.
Blogging also gives you a lot of room for creativity. You can go many different routes with your blog, with different types of content, storytelling, and distribution tactics to make your blog beneficial to your business.
In fact, it’s likely for this reason that a lot of ecommerce sites struggle with blogging. Simply publishing a few posts a month, after all, isn’t enough to regularly bring traffic to your site. You need to develop a strategy in order to get to your blog to that point.
- Add value. Your blog should contain content that your target audience wants to read. Entertain them, educate them, share news, or do a little of all three. Just remember that it’s not about you, it’s about your customers and their wants and needs.
- Have clear goals. What do you want to get out of blogging? Ideally, you should be focused on bringing readers in through search engines and social media, building a relationship with them, and then eventually driving sales.
- Build upon your brand. Blogs can be used to not only support your brand, but to help establish it. Blogging gives you a voice and you can harness storytelling to connect with users and make your brand stand out.
- Be consistent. If you can only put out one post a month, that’s okay. Just make sure that you’re making time to hit that once-a-month mark regularly.